The University of Twente had new aims to freshen up their brand for a long time – they had been thinking about new ways to keep their students engaged and maintain more loyal to the brand culture that they provide.

Together with agency More, we were asked assist them on this challenge. What came out of this was a visual campaign that the University launched for several months, where it included all kinds of branding material such as teasers, videos, banners, and social media content – all with the goal to create brand awareness and show the vibrant lifestyle that the University has to offer.

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In order for us to have made the campaign work, we had to create a universe – a foundation that made sure that everything produced made sense and followed the same ‘laws of physics’. We developed a visual style using mosaic shapes and vibrant colors to encompass all branding material we would end up making. Moreover, the narratives we developed focused not on what the University is able to academically provide, but the essence of being a young ambitious student and the lifestyle that follows. Think of activities outside of school – from the various sports available on campus, to the social and art activities hosted, to the technical facilities for one’s dream – These had to be heavily emphasized, and naturally they were factors that kept the audience engaged in the campaign.