Vredestein’s brand requires that their products create familiarity within environments and European cultures. This meant that for manyof their photo and film shoots, physically traveling around the world in order to find the perfect landscape to shoot their tyres in, was a crucial act inorder to sell successfully. Naturally, this meant that producing images and videos took time and was sometimes tedious since it becomes a logistical challenge.

Our solution for Vredestein was to use the power of AI to create photo-realistic images without having the physical limitations of traveling.

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With the rising surge of visual AI tools, content creation has become faster and simpler to do. Sure, many can say that this rise is dangerous as it hinders the honest work of artists; but for us we see this asopportunity – this is the moment to utilize the power of AI and make our processes more efficient so that we can end up with results that are more compelling and faster produced.

With Vredestein we created photo-realistic images of their tyres that took advantage of iconic European locations without having to travelt here at all. AI gave us the freedom to place Vredestein’s tyres in whatever scene they ask for with whatever kind of car, expanding the visual opportunities for their marketing and sales.

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