For Vredestein’s new Ultrac Pro tyre we were asked toproduce a video commercial – one that would position their product as the starof the show.

With Vredestein’s reputation in the automotive industry itwas very exciting to be given the chance to make something slightly ‘different’to what is normally presented as a product reveal. Some of the requirementslimited us to excel visually, but as narrative we were asked to go all the way,and thankfully that made the difference!

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The project wasn’t without its challenges. We had tointegrate predetermined footage, seamlessly  blend 3D visuals with real-life film, andstick to the 'Beauty & Beast' theme without going overboard orunderwhelming.

Some of the highlights we enjoyed were bringing a filmedfemale actress into a sleek 3D-created white world and enhancing Vredestein’sexisting footage with some seriously cool VFX. The end result? A visuallystunning showcase for the Ultrac Pro tyre.